I wanted to share with you some of the research I'm doing on suburbia. Suburbia, in turns out, has always been promoted as a sort of fantasy way of living--closer to nature than the inner city, with technology that makes life easier, and close to, guess what--shopping. Materialistic dreams and suburbia go hand in hand.
Note the following from Dolores Hayden's book, Building Suburbia:
http://www.amazon.com/Building-Suburbia-Fields-Growth-1820-2000/dp/0375727213/ref=pd_bbs_sr_1/102-5518143-5243312?ie=UTF8&s=books&qid=1180471059&sr=8-1
- In 1869, Catharine Beecher urgered women to take charge of the suburban house and family, which she called the "church of Jesus Christ." (p.34)
- In 1921, an editorial writer in the National Real Estate Journal actually told readers that the Garden of Eden was the first subdivision!
- In the 1940s, ad writers for GE promoted purchasing a home as "an adventure in happiness."
This shows that materialism really has been an idol for Americans, with spiritual and biblical imagery being used explicitly at times to promote it. Why do we "buy" into these liese that homes and things can bring us happiness?
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